Written & Performed by: Evan Grysko
Directed & Edited by: Patrick Brask
Camera by: Bradley Hawthorne
Darcie King
Executive Producer
E Video Productions, LLC
Facebook.com/evideoproductions
@evpDarcie @evpStudios
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Monday, November 30, 2015
Just FLIP it!
Our intern, Evan, took some time to bring you this sophisticated PSA about how to properly use your smart phone to take video to preserve your precious memories this holiday season.
Written & Performed by: Evan Grysko
Directed & Edited by: Patrick Brask
Camera by: Bradley Hawthorne
Darcie King
Executive Producer
E Video Productions, LLC
Facebook.com/evideoproductions
@evpDarcie @evpStudios
Written & Performed by: Evan Grysko
Directed & Edited by: Patrick Brask
Camera by: Bradley Hawthorne
Darcie King
Executive Producer
E Video Productions, LLC
Facebook.com/evideoproductions
@evpDarcie @evpStudios
Monday, August 19, 2013
Why You Should Use Video
There’s no doubt -- we live in a digital age. We live in a world dominated by the social spheres of Facebook, Twitter, YouTube, and more. Businesses all over the world now use these social media programs to advertise themselves and reach a wider audience.
For instance, YouTube reports that it receives over 1 billion unique visitors every month, and 4 billion views every day. Furthermore, Google, the most popular search engine globally, owns YouTube, which is the most popular video streaming site in the world and the second most popular search engine.
Check out the video below, which was put together by the EVP team. Pay attention to the way images are used throughout the video to better portray what the narrator is speaking about. It'll help illustrate the points I make further along.
Why the popularity of video media? It’s simple, really. Video can work for you in ways that other media cannot. Video can grab attention quickly, and it’s engaging if done right. It's not difficult to see how even simple animations that pop can connect to your audience much easier than a wall of text. It's not intimidating, it's not as time-consuming, and it's exciting.
A well done video also increases your perceived credibility to your consumers. It can make you appear to have more authority in your particular market: video on your site says “I mean business.” More than that though, it creates a particular bond with your audience. By seeing your facial expressions or hearing the nuances in your speech, viewers are able to recognize emotion easier, which gets your message across faster and cultivates a very human connection. This builds trust. By integrating your video into social media (Facebook, YouTube, et cetera), you also allow for feedback on how you can improve.
A web page is a lot more likely to show up on the first page of a Google search if it has a video on it. Emails that contain the word “video” are more likely to be opened. It's also very cost-effective since, it is compartmentalized -- it stays online indeterminately and can be embedded across websites easily.
Still not convinced? It’s no accident that social media giant Twitter created their own video app, Vine. The same can be said for photo-sharing app Instagram deciding to incorporate video as well. Video makes your website or profile “sticky,” meaning that it grabs people and retains their attention longer than a picture or text. Studies have shown that people really only register about 20% of text on a webpage, while merely skimming the rest.
Data shows that readers fail to stay focused -- they have limited attention spans. Many of them don’t even scroll through content. In fact, if you've made it this far, you should be proud. The goal is to prevent that “back” button from being used within the first few seconds. On the flip side, most viewers find it easier to concentrate on visual content such as video or pictures. People who are purchasing a product are much more likely to buy in after they view a video.
According to Forbes, just over 90% of marketing respondents use video content. If you’re not already, then you’re behind the competition. When coupled well with social media, you can direct massive amounts of traffic to your website, which bodes well for you and your business.
To summarize, this is why you should use video: it’s accessible and eye-catching; search engines give it priority; it’s human, professional, and cost-effective.
Evan J. Backer
Social Media Intern
http://www.evideoproductions.net
You can find EVP on Twitter here or here!
Also check out our Facebook and YouTube.
Social Media Intern
http://www.evideoproductions.net
You can find EVP on Twitter here or here!
Also check out our Facebook and YouTube.
Thursday, May 16, 2013
Making Unused Time Work For You
If you can't join us, beat us....Well, not really. But I'm hoping this blog post will inspire you to come up with a marketing idea for your company, though!
How can you utilize unused time, space, product, etc? How can you develop that time, space or product into a money generator for your company?
We have come up with a great way to utilize our downtime to generate exposure in the community and make a small profit.
Every quarter, we offer an Open Studio event - a time when we schedule ourselves to be in the office/studio for the day, keep the equipment at the ready, and invite people in to record short videos for their website & social media. For a minimal investment, they can start to build their video marketing portfolio. While at first glance, you see us offering crazy low prices for something that typically draws a much higher price tag, but take a closer look at how this actually benefits us, not just customers that are walking away with almost free video.
1. We pick a day that we don't have other shoots scheduled, where we are in the office working on editing, marketing, etc. If someone comes in to do an Open Studio video, we benefit by making a few bucks and get a distraction from our day-to-day routine. We are making the absolute best use of our time on these days.
2. Offering a great deal like this allows us to approach people in a way that is a benefit for them, not a sales pitch for us. We are able to reach out through multiple social media networks, networking events and emails in a way that comes across much more approachable. We get mixed reacions - a few that don't want to be 'sold to,' a few that are interested in our Open Studio and a few that want to discuss full-scale video projects. By offering a low cost service, we actually have an easier time selling higher cost services.
3. (This is my favorite part). Video breeds more video. This goes two fold. A - the client that loves their video that they did at our Open Studio often comes back for future Open Studios or larger scale projects. Once you start video marketing, you start to see the endless possibilities. B - most of these videos are posted on Facebook, YouTube & other social networking sites...furthering our reach as a video producer. The more videos we have out there, the more people see our work and the more people turn to us for their video needs.
Now, the purpose of this post is not to convince you to come to our Open Studio (even though I think you'd really benefit from it!); it is to inspire you to come up with a way to use your unused time, space & product to benefit your company. No matter what you do, there is some way you can apply these concepts to make more money, book more appointments and get more exposure!
Darcie King
owner, E Video Productions
darcie@evideoproductions.net
Facebook - /evideoproductions
Twitter - @evpDarcie
YouTube - evideopr
LinkedIn - evideonj
How can you utilize unused time, space, product, etc? How can you develop that time, space or product into a money generator for your company?
We have come up with a great way to utilize our downtime to generate exposure in the community and make a small profit.
Every quarter, we offer an Open Studio event - a time when we schedule ourselves to be in the office/studio for the day, keep the equipment at the ready, and invite people in to record short videos for their website & social media. For a minimal investment, they can start to build their video marketing portfolio. While at first glance, you see us offering crazy low prices for something that typically draws a much higher price tag, but take a closer look at how this actually benefits us, not just customers that are walking away with almost free video.
1. We pick a day that we don't have other shoots scheduled, where we are in the office working on editing, marketing, etc. If someone comes in to do an Open Studio video, we benefit by making a few bucks and get a distraction from our day-to-day routine. We are making the absolute best use of our time on these days.
2. Offering a great deal like this allows us to approach people in a way that is a benefit for them, not a sales pitch for us. We are able to reach out through multiple social media networks, networking events and emails in a way that comes across much more approachable. We get mixed reacions - a few that don't want to be 'sold to,' a few that are interested in our Open Studio and a few that want to discuss full-scale video projects. By offering a low cost service, we actually have an easier time selling higher cost services.
3. (This is my favorite part). Video breeds more video. This goes two fold. A - the client that loves their video that they did at our Open Studio often comes back for future Open Studios or larger scale projects. Once you start video marketing, you start to see the endless possibilities. B - most of these videos are posted on Facebook, YouTube & other social networking sites...furthering our reach as a video producer. The more videos we have out there, the more people see our work and the more people turn to us for their video needs.
Now, the purpose of this post is not to convince you to come to our Open Studio (even though I think you'd really benefit from it!); it is to inspire you to come up with a way to use your unused time, space & product to benefit your company. No matter what you do, there is some way you can apply these concepts to make more money, book more appointments and get more exposure!
Darcie King
owner, E Video Productions
darcie@evideoproductions.net
Facebook - /evideoproductions
Twitter - @evpDarcie
YouTube - evideopr
LinkedIn - evideonj
Thursday, March 21, 2013
Video For Your Website - Tactics to Build Online Sales
I recently had an article on Video Marketing Trends appear in Web Wholesaler magazine! You can either read it below or by clicking here: http://wholesalecentral.com/Video-Tactics-for-Blockbuster-Sales-201302.htm
Video Marketing Trends for 2013
By Darcie King, owner E Video Productions, Forked River, NJ
www.evideoproductions.net
darcie@evideoproductions.net
@evpDarcie
YouTube: evideopr
Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate video into their online marketing plans were innovative. Now, if you ask a room full of business owners if they have video on their website, at least half would say "yes," as it is quikly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.
In recent months, there have been many advances for video integration into marketing campaigns. Among them are:
Quick Response, or QR, Codes. A QR code is the square that looks similar to a bar code on many products. Users download a free app on their SmartPhones, and when they scan the code, they are shown a website, video, special offer, email address or phone number.
YouTube. This video-sharing site surpassed Yahoo as the world's second largest search engine, and is rivaling it's parent company Google for the number one spot.
Large screens. Enhanced video is displayed in a majority of booths at the nations largest trade shows, and many waiting areas now feature video ads instead of television programs.
As with any technology, it is important to remember that change happens fast. Going forward, video marketing will primarily feature personal stories rather than sales techniques. Story-telling brings companies to life in the ever-growing world of Social Media and online marketing. This can be done through compelling graphics, a storeowner's on-camera interview, a well scripted narrative or even a compilation of photos. Customers don't want to be "sold to" anymore. They want to get to know you as a company, and are more likely to do business with a company that has a gripping story.
Trust is important to consumers, and online sellers can stand out from the crowd by establishing just that. Allow your customers to get to know you, and you are at least halfway there.
When telling your story, the key is to be AUTHENTIC. Being authentic means you focus on the bigger picture rather than a particular product or service. Highlighting a product or service tends to come across as a "sales pitch" which doesn't work with many consumers. Think about Flo - the Progressive Insurance lady. She doesn't "sell" - she "relates." When she talks to the fictional customers in the commercials, she may give the benefits, or explain a little detail about a particular product, but more often than not, she is using her personality and humor to relate, both the fictional customer on the screen and the potential customer watching at home. Now, if you are nothing like Flo, don't force it! The important thing is to be you. Everyone has a personality trait, but if you really think you are a stick in the mud that won't attract an audience, then feature someone else in your company or hire an actor that can relate with your potential customers. The key is to make sure the script is not a sales pitch but a conversation. If you have trouble writing that way, try an interview format. Typically, business owners, marketing directors, etc. have all the info they need for a really great script in their heads, but when they go to write it down, nothing comes out. But in an interview setting, and by talking through the script, you find gems that will shine in your video!
Cross-platform branding and extended promotions are also tools that video marketers are beginning to use more and more. Don't just produce a video for your website & consider yourself done. Single-channel marketing is no longer effective, so incorporate the branding message from your video into other marketing techniques. Take the personality you use in the video, and bring it to your trade show floor and create give-aways based on it. In turn, use a QR code to drive customers from your unique give-away item to your video online. Make sure everything comes full circle and the shopper gets the complete package. In addition, if you had a successful direct mail or email campaign, continue THAT message in your video marketing. Find unique ways to make it work for video - beyond rewriting the copy to a script. How can you garner the same feel (emotion) that prompted so many sales during the original campaign, while making it interactive or compelling in a video format?
Extended promotions, or a series of videos, can also help cross-platform branding. When you drive the same message monthly or weekly, but with a different twist each time, you will reach a far larger audience. While someone will be compelled by the message initially, another customer might not realize you are the perfect fit until week 12, when that message fits their needs at that time. The key to cross-platform branding and extended promotions is consistency.
Dollarshaveclub.com uses a very quirky character in their unconventional videos. Similar to Flo, the character is persuasive through the use of humor. The company successfully created a video that took off in social media, and the company's unique message has been shared, tweeted and liked hundreds of thousands of times. Dollar Shave Club worked hard to create that viral campaign, incorporating a unique product, an absorbing on-camera personality, a humorous story and a tightly monitored social media presence.
Finally, with the expansion in the use of mobile devices such as tablets & smart phones, mobile video is another aspect of video marketing that will be growing rapidly over the next 12 months. When you create a video for your website, you need to consider how it will work on multiple devices. Beyond technical issues - such as how the graphics display, whether the video is cross-platform compatible and if the audio is clear, one has to consider use. What will make someone watch or share a video on his or her phone? Many people are very protective of their mobile devices and will not spend time idly searching and watching videos. You need to give them a good reason to want to watch your video. This brings into play how you promoted your video prior to release, where your video is place on your site, what the marketing material around your video says, how you tag your video, and what description you give it. Have a full plan on paper before you begin uploading, or even producing your video, so that once it is released, the video is mobile ready and your customers will have to watch it!
For web wholesalers and retailers, video is an exciting way to share company and product news, and can inspire sales as well as brand loyalty. It is an essential part of every online seller's marketing toolbox.
Video Marketing Trends for 2013
By Darcie King, owner E Video Productions, Forked River, NJ
www.evideoproductions.net
darcie@evideoproductions.net
@evpDarcie
YouTube: evideopr
Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate video into their online marketing plans were innovative. Now, if you ask a room full of business owners if they have video on their website, at least half would say "yes," as it is quikly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.
In recent months, there have been many advances for video integration into marketing campaigns. Among them are:
Quick Response, or QR, Codes. A QR code is the square that looks similar to a bar code on many products. Users download a free app on their SmartPhones, and when they scan the code, they are shown a website, video, special offer, email address or phone number.
YouTube. This video-sharing site surpassed Yahoo as the world's second largest search engine, and is rivaling it's parent company Google for the number one spot.
Large screens. Enhanced video is displayed in a majority of booths at the nations largest trade shows, and many waiting areas now feature video ads instead of television programs.
As with any technology, it is important to remember that change happens fast. Going forward, video marketing will primarily feature personal stories rather than sales techniques. Story-telling brings companies to life in the ever-growing world of Social Media and online marketing. This can be done through compelling graphics, a storeowner's on-camera interview, a well scripted narrative or even a compilation of photos. Customers don't want to be "sold to" anymore. They want to get to know you as a company, and are more likely to do business with a company that has a gripping story.
Trust is important to consumers, and online sellers can stand out from the crowd by establishing just that. Allow your customers to get to know you, and you are at least halfway there.
When telling your story, the key is to be AUTHENTIC. Being authentic means you focus on the bigger picture rather than a particular product or service. Highlighting a product or service tends to come across as a "sales pitch" which doesn't work with many consumers. Think about Flo - the Progressive Insurance lady. She doesn't "sell" - she "relates." When she talks to the fictional customers in the commercials, she may give the benefits, or explain a little detail about a particular product, but more often than not, she is using her personality and humor to relate, both the fictional customer on the screen and the potential customer watching at home. Now, if you are nothing like Flo, don't force it! The important thing is to be you. Everyone has a personality trait, but if you really think you are a stick in the mud that won't attract an audience, then feature someone else in your company or hire an actor that can relate with your potential customers. The key is to make sure the script is not a sales pitch but a conversation. If you have trouble writing that way, try an interview format. Typically, business owners, marketing directors, etc. have all the info they need for a really great script in their heads, but when they go to write it down, nothing comes out. But in an interview setting, and by talking through the script, you find gems that will shine in your video!
Cross-platform branding and extended promotions are also tools that video marketers are beginning to use more and more. Don't just produce a video for your website & consider yourself done. Single-channel marketing is no longer effective, so incorporate the branding message from your video into other marketing techniques. Take the personality you use in the video, and bring it to your trade show floor and create give-aways based on it. In turn, use a QR code to drive customers from your unique give-away item to your video online. Make sure everything comes full circle and the shopper gets the complete package. In addition, if you had a successful direct mail or email campaign, continue THAT message in your video marketing. Find unique ways to make it work for video - beyond rewriting the copy to a script. How can you garner the same feel (emotion) that prompted so many sales during the original campaign, while making it interactive or compelling in a video format?
Extended promotions, or a series of videos, can also help cross-platform branding. When you drive the same message monthly or weekly, but with a different twist each time, you will reach a far larger audience. While someone will be compelled by the message initially, another customer might not realize you are the perfect fit until week 12, when that message fits their needs at that time. The key to cross-platform branding and extended promotions is consistency.
Dollarshaveclub.com uses a very quirky character in their unconventional videos. Similar to Flo, the character is persuasive through the use of humor. The company successfully created a video that took off in social media, and the company's unique message has been shared, tweeted and liked hundreds of thousands of times. Dollar Shave Club worked hard to create that viral campaign, incorporating a unique product, an absorbing on-camera personality, a humorous story and a tightly monitored social media presence.
Finally, with the expansion in the use of mobile devices such as tablets & smart phones, mobile video is another aspect of video marketing that will be growing rapidly over the next 12 months. When you create a video for your website, you need to consider how it will work on multiple devices. Beyond technical issues - such as how the graphics display, whether the video is cross-platform compatible and if the audio is clear, one has to consider use. What will make someone watch or share a video on his or her phone? Many people are very protective of their mobile devices and will not spend time idly searching and watching videos. You need to give them a good reason to want to watch your video. This brings into play how you promoted your video prior to release, where your video is place on your site, what the marketing material around your video says, how you tag your video, and what description you give it. Have a full plan on paper before you begin uploading, or even producing your video, so that once it is released, the video is mobile ready and your customers will have to watch it!
For web wholesalers and retailers, video is an exciting way to share company and product news, and can inspire sales as well as brand loyalty. It is an essential part of every online seller's marketing toolbox.
Thursday, January 24, 2013
Tips for your video tips!
One of the best ways to promote your business is to demonstrate your expertise in your subject. A person doesn't want to hire a contractor that can just get the job done...they want someone that will get the job done RIGHT...the first time! They want an EXPERT. How can you show them that you are an expert? One great way is to provide video tips throughout your website. There are a couple different ways that you can go about this. First, you can have a media page that provides numerous links to videos and articles that you have produced and written showing your knowledge on a wide range of subjects. This is great when you want to show a wide base of expertise or have potential clients that don't know exactly what service they are looking for and need to view a variety to get an idea of what you can do to help them.
A second way of using video tips is to sprinkle them throughout your website where they fit best. For example, a party planner might have tips on throwing an amazing birthday part on their Birthday page, tips for a calm bride on their Wedding page and ways to ensure a fun event on their Bar/Bat Mitzvah page.
By positioning yourself as an expert, you not only market yourself as the top of your field, but you ensure that your clients know you and how you can best help them.
Check out this clip below from one of our clients. He is certainly an expert in his field - marketing. Here he gives you tips for creating your website. It is professionally done and complete with graphics that enhance the message.
Darcie King
E Video Productions
http://www.evideoproductions.net
darcie@evideoproductions.net
http://www.facebook.com/evideoproductions
http://www.twitter.com/evpDarcie
http://www.youtube.com/evideopr
Darcie King
E Video Productions
http://www.evideoproductions.net
darcie@evideoproductions.net
http://www.facebook.com/evideoproductions
http://www.twitter.com/evpDarcie
http://www.youtube.com/evideopr
Thursday, July 12, 2012
Kinetic Type
We are getting lot of request for Kinetic Type videos, but they come with all sorts of names and strange descriptions. Kinetic Type is a graphics based video where words on the screen are animated in a way that they are choreographed to a voice-over and/or music. Not everything the voice-over says is on the screen - just key words to get the point across. It can be mixed with traditional graphics and live-action video. Kinetic Type videos are a great way to convey an abstract concept or jazz up a (sorry, I have to say it) boring subject. This type of video, especially with just graphics & production music, are much more affordable than most people think! Compared to a 3-day shoot with professional voice-over, a simple Kinetic Type video is less than a third the cost! As a matter of fact, our monthly video division - 12 Months of Video - has a new package that includes TWELVE quick videos that can feature Kinetic Type for only $75 per month!
Here are a couple examples of Kinetic Type videos to get your creative juices flowing!
Darcie King
E Video Productions
darcie@evideoproductions.net
(609) 242-3760
Darcie is available for speaking engagements and would love to write articles on Video Marketing for your publications! Please contact her today!
Monday, April 30, 2012
What makes you FASCINATING?
If you're a business owner or marketer, by now you probably know you need a USP - unique selling point. This USP helps differentiate you from your competitors. That's almost as boring as the 4 P's of Marketing. That and a bag of chips will get you a bag of chips.
In today's marketplace, you need something more. Traditional marketing terms won't help you grab hold of a target audience that is also the target of about 1000 other marketing messages in a single minute. You need to focus on what makes you FASCINATING! Fascinating is a neat word, isn't it? It brings to mind images that just amaze you. Isn't that how you want people to think of your company? You want them to be totally blown over & amazed by what you are offering them. How can you figure out what makes you fascinating? Well, what are you most passionate about? When you start small talk with someone, and your company or organization enters into the conversation, what do you typically end up talking about? THAT'S IT! That's what makes you fascinating!
A video is key in showing just how fascinating you are. Through video, you can tell & show the true fascination, as well as engage your potential clients through emotion. Video reaches more senses than most other forms of marketing! They can hear how fascinating you are, see how fascinating you are and feel how fascinating you are. They can even hear from others just how fascinating you really are (through testimonials). Don't just consider your USP. Consider what makes you fascinating.
What makes Grace Initiatives fascinating? Watch the video below:
Darcie King
darcie@evideoproductions.net
EVideoProductions.net
12MonthsofVideo.com
@evpDarcie
In today's marketplace, you need something more. Traditional marketing terms won't help you grab hold of a target audience that is also the target of about 1000 other marketing messages in a single minute. You need to focus on what makes you FASCINATING! Fascinating is a neat word, isn't it? It brings to mind images that just amaze you. Isn't that how you want people to think of your company? You want them to be totally blown over & amazed by what you are offering them. How can you figure out what makes you fascinating? Well, what are you most passionate about? When you start small talk with someone, and your company or organization enters into the conversation, what do you typically end up talking about? THAT'S IT! That's what makes you fascinating!
A video is key in showing just how fascinating you are. Through video, you can tell & show the true fascination, as well as engage your potential clients through emotion. Video reaches more senses than most other forms of marketing! They can hear how fascinating you are, see how fascinating you are and feel how fascinating you are. They can even hear from others just how fascinating you really are (through testimonials). Don't just consider your USP. Consider what makes you fascinating.
What makes Grace Initiatives fascinating? Watch the video below:
Darcie King
darcie@evideoproductions.net
EVideoProductions.net
12MonthsofVideo.com
@evpDarcie
Friday, March 30, 2012
Video - 3 ways
I admit it, I'm a Food Network junkie. Doesn't it seem that every aspiring chef has to make something "3 ways"? Shrimp Three Ways. Potatoes Three Ways. Rocky Mountain Oysters Three Ways. Ok. I'll stop there.
When thinking about how you can use Video in the Trade Show, Expo & Conference industry, "3 ways" just seemed to work. So, for your dining pleasure this evening, let me tell you about our menu.
Appetizer - Marinated Pre-Event Marketing
This delicious dish is flavored with a combination of planning and design prior to being carefully crafted months before the show. The video element can include interviews with key personnel, dynamic graphics and a storyline that will drive attendees, exhibitors and sponsors to your event. With a release date of 8 weeks before your event, and a reminder release at 4 and 2 weeks prior to the big day, your target audience will be sure to understand all of the key benefits of attending your conference, trade show or expo!
Main Course - Display Video Du Jour
The video of the day is the centerpiece of your event or trade show booth! Whether you are the organizer planning the big key note presentation or a sponsor looking to jazz up your booth, this video will be the highlight of your customer's experience with you. Honor a key person, educate the consumer or tell your company's story with dynamic graphics, interviews, professional voice-over and more.
Dessert - Highlights Flambé
After the event, be sure to dazzle attendees with this hot dish - complete with testimonials, highlights from the event and all of the excitement from the day! This will not only keep your organization in the front of your customer's mind, but will also encourage other potential customers to come out for your next big event. A highlight video is a key component of a successful video marketing campaign. Re-purpose this video next year as your appetizer & use it for Pre-Event Marketing!
Darcie King
E Video Productions
www.evideoproductions.net
darcie@evideoproductions.net
@evpdarcie
Facebook - evideoproductions
YouTube - evideopr
When thinking about how you can use Video in the Trade Show, Expo & Conference industry, "3 ways" just seemed to work. So, for your dining pleasure this evening, let me tell you about our menu.
Appetizer - Marinated Pre-Event Marketing
This delicious dish is flavored with a combination of planning and design prior to being carefully crafted months before the show. The video element can include interviews with key personnel, dynamic graphics and a storyline that will drive attendees, exhibitors and sponsors to your event. With a release date of 8 weeks before your event, and a reminder release at 4 and 2 weeks prior to the big day, your target audience will be sure to understand all of the key benefits of attending your conference, trade show or expo!
Main Course - Display Video Du Jour
The video of the day is the centerpiece of your event or trade show booth! Whether you are the organizer planning the big key note presentation or a sponsor looking to jazz up your booth, this video will be the highlight of your customer's experience with you. Honor a key person, educate the consumer or tell your company's story with dynamic graphics, interviews, professional voice-over and more.
Dessert - Highlights Flambé
After the event, be sure to dazzle attendees with this hot dish - complete with testimonials, highlights from the event and all of the excitement from the day! This will not only keep your organization in the front of your customer's mind, but will also encourage other potential customers to come out for your next big event. A highlight video is a key component of a successful video marketing campaign. Re-purpose this video next year as your appetizer & use it for Pre-Event Marketing!
Darcie King
E Video Productions
www.evideoproductions.net
darcie@evideoproductions.net
@evpdarcie
Facebook - evideoproductions
YouTube - evideopr
Tuesday, March 20, 2012
Travel & Tourism - Marketing With Emotion
The travel & tourism industry is unique. You have two main hurdles to overcome when marketing your location or service. First, you have to convince people that they need to get away, take a break or have more fun. Second, you need to convince them that above all other potential get-aways, YOURS is the best. Whether you appeal to a local audience looking for a quick trip, or aim for those looking for the ultimate in luxury regardless of price, you need to appeal to emotion. A flow chart detailing your benefits vs. the negatives of your competition might not sweep someone off their feet and convince them to leave their every-day life and spend thousands of dollars on "relaxing."
Video offers a unique way to market a unique industry. Through video, you can immerse someone IN your experience...for two or three minutes, they are there on the island with you, enjoying the sun, the waves and they can almost even taste the cocktails. Videos offers them an opportunity to tour your facility or get an insider's view on what they can expect. Through video, you can even introduce them to the key employees they may meet during their trip, allowing for a more personal experience and a feeling of familiarity once they arrive on your property. Happy guests can also talk to future guests through video...a video testimonial allows the viewer to get a better sense of emotion than just reading a testimonial.
Whether you are a luxury hotel, a premier resort, an affordable motel, an amusement park, a zoo or aquarium, a hot night club, a unique experience (such as Medieval Times or somewhere you can swim with dolphins), or any number of other travel destinations, video marketing can help you reach an audience that may not even know that they need you!
Video offers a unique way to market a unique industry. Through video, you can immerse someone IN your experience...for two or three minutes, they are there on the island with you, enjoying the sun, the waves and they can almost even taste the cocktails. Videos offers them an opportunity to tour your facility or get an insider's view on what they can expect. Through video, you can even introduce them to the key employees they may meet during their trip, allowing for a more personal experience and a feeling of familiarity once they arrive on your property. Happy guests can also talk to future guests through video...a video testimonial allows the viewer to get a better sense of emotion than just reading a testimonial.
Whether you are a luxury hotel, a premier resort, an affordable motel, an amusement park, a zoo or aquarium, a hot night club, a unique experience (such as Medieval Times or somewhere you can swim with dolphins), or any number of other travel destinations, video marketing can help you reach an audience that may not even know that they need you!
Thursday, January 19, 2012
5 Strategies for Video Socialization
When you create a flyer, do you post it on your door and wait for people to find it? Or do you get out there, pass them around, give them out at networking events, ask other businesses to display them for you? If you wouldn't wait for people to find your flyer on your office door, why would you post a video on your website & wait for people to find it? You need to get it out there, pass it around, show it to your networking groups, ask other businesses to display it....all VIRTUALLY and ONLINE! These five tips will help you socialize your videos without having to leave your desk!
1. Upload, upload, upload. Do not upload once and hope that source will carry you through to virtual fame. If you use a private video host, you can still upload to YouTube! Don't just post a link to your YouTube video on Facebook, upload your video there too. There are many advantages to uploading your video to multiple platforms. First of all, you're reaching a different audience in each place. Someone might subscribe to your YouTube channel that doesn't get your newsletter or "like" your Facebook page. There are other pages also that allow you to post video to specific audiences.
2. Take advantage of each services unique features. In YouTube, for example, you can add neat features such as an overlay, mobile capabilities, and more. In Facebook, you can tag anyone that might have something to do with your video, alerting them AND their friends to the presence of your video. Check into unique services offered by each site that hosts your video.
3. Tell everyone you know about this amazing video! Tweet about it on every account you manage. Start a discussion about it in your Linked-In groups. Ask for reviews on Facebook. Show it on your blog. Feature it in your e-newsletter. Get it out there!
4. Choose your (key) words wisely. If you are a financial planner, words like "finance, money, planning" are over used. Try searching for them and see how many results come up! Get as specific as you can. Think about what people might be searching for that would need your services. Could someone searching for colleges possible need the expertise of a financial planner? Don't cheat & use competitor's names (this will get you taken OUT of search results), but think outside of the box when coming up with Key Words. And most definitely - USE THEM! Most video upload sites allow key words. Don't skip this step! It is how your videos are found.
5. Make your video sharable. Make it easy for people to share your video. Don't lock any features or restrict the video in any way that makes it difficult for people to spread the word. Remember, this is FREE ADVERTISING! The more people that like, favorite, share, comment, etc. on your video, the better chance that others will find IT and thus YOU.
Darcie King
E Video Productions
http://www.evideoproductions.net
http://www.youtube.com/evideopr
http://www.facebook.com/evideoproductions
http://www.twitter.com/evpDarcie
1. Upload, upload, upload. Do not upload once and hope that source will carry you through to virtual fame. If you use a private video host, you can still upload to YouTube! Don't just post a link to your YouTube video on Facebook, upload your video there too. There are many advantages to uploading your video to multiple platforms. First of all, you're reaching a different audience in each place. Someone might subscribe to your YouTube channel that doesn't get your newsletter or "like" your Facebook page. There are other pages also that allow you to post video to specific audiences.
2. Take advantage of each services unique features. In YouTube, for example, you can add neat features such as an overlay, mobile capabilities, and more. In Facebook, you can tag anyone that might have something to do with your video, alerting them AND their friends to the presence of your video. Check into unique services offered by each site that hosts your video.
3. Tell everyone you know about this amazing video! Tweet about it on every account you manage. Start a discussion about it in your Linked-In groups. Ask for reviews on Facebook. Show it on your blog. Feature it in your e-newsletter. Get it out there!
4. Choose your (key) words wisely. If you are a financial planner, words like "finance, money, planning" are over used. Try searching for them and see how many results come up! Get as specific as you can. Think about what people might be searching for that would need your services. Could someone searching for colleges possible need the expertise of a financial planner? Don't cheat & use competitor's names (this will get you taken OUT of search results), but think outside of the box when coming up with Key Words. And most definitely - USE THEM! Most video upload sites allow key words. Don't skip this step! It is how your videos are found.
5. Make your video sharable. Make it easy for people to share your video. Don't lock any features or restrict the video in any way that makes it difficult for people to spread the word. Remember, this is FREE ADVERTISING! The more people that like, favorite, share, comment, etc. on your video, the better chance that others will find IT and thus YOU.
Darcie King
E Video Productions
http://www.evideoproductions.net
http://www.youtube.com/evideopr
http://www.facebook.com/evideoproductions
http://www.twitter.com/evpDarcie
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