Animated Graphics: Three Corners

It’s the day of a big conference and your company is hosting the event. The hall is packed and buzzing with attendees, all having their own conversations. But none of them seem to be focused on the topic at hand. What do you do?

This short, graphics-based video is an example of the kind of solution EVP provided for Three Corners. It’s designed to be projected onto large screens, and works by subtly reminding viewers of why they’re present. The video may be simple, but the dynamic of color and movement does a lot to draw the focus of an attendee.

But animated graphics can serve other purposes as well. For a company who might already produce their own video work, a handsome graphics display can re-enforce their brand identity with a corporate logo. They can also help get across important talking points or itinerary for meetings and conferences. It's a format which can be uniquely shaped to fit different needs. 

Whether your needs are large or small, EVP delivers graphic content that will enhance your concept.

Evan Grysko evan@evideoproductions.net

Production Assistant

E Video Productions, LLC

Facebook.com/evideoproductions

Attract. Convert. Retain. 3 Videos You Need In Your Portfolio

Attract. Convert. Retain.

3 Videos You Need In Your Portfolio

1. High-Impact Attention Grabber – 30-60 seconds

2. Company Overview – 3-5 minutes

3. Customer Welcome Video – 1-3 minutes

Many of our clients come to us with a specific need in mind, but there are still plenty of customers that know they need video, but aren’t sure of exactly what their need is.  We have consulted numerous clients through the years on the best videos for their business, and while each company’s specific needs may vary, we have found three videos that are successful across the board. The individual content varies by industry & specific client needs, but this list can give you an idea of where you as a company should begin your Video Marketing journey.

The first video we recommend is a 30 to 60 second Attention Grabber. There are many terms for this “High-Impact” “Sizzle Reel” “Promo” “Demo” – whichever term you choose, this is a short, fast-paced overview video consisting primarily of high-energy music and dynamic graphics. Take your elevator pitch, add some rockin’ music and voila – your first marketing video. Of course, there are many keys to making a successful attention grabbing video that will depend on the intended usage, expected viewer response and target audience, but those can all be determined in your pre-production meeting. For now, just deciding to do one of these videos is your first step. Jot down some bullet points that you feel are necessary to get across in this quick introductory video.

The second video we recommend is a 3-5 minute CompanyOverview. This video is one of our favorites – it’s where we get to meet you & your team & watch you in action! Typically, we love to interview the owner or key personnel on your staff and shoot b-roll around your facility. If you don’t have an exciting facility or office, that’s OK! We can always use stock footage or graphics to fill the screen. There is also an awesome opportunity here for customer testimonials. The first thing you need to ask yourself when selecting this type of video is “what sets us apart from the competition?”

The final video that is important in an emerging video marketing portfolio is a Customer Welcome Video. Now that you’ve attracted attention, converted that lead into a sale, how do you ensure they have the best experience with your company possible? A Welcome Video can let them know what to expect in the early stages of working with you and can introduce them to the key people or processes that they need to know. While this video is not aimed at attracting new business, RETAINING customers is key to marketing success! When approaching a Customer Welcome Video, consider the main questions a new customer may have and aim at answering them quickly and concisely.

You don’t have to stick to these three videos when you begin building your portfolio. What other ideas do you think are important to have to Attract, Convert & Retain customers?

Darcie King

Executive Producer

E Video Productions, LLC

Best of both worlds!

So you want to DIY video. You've watched the HGTV shows where contractors have to come in and fix what DIY'ers have done to their homes, but you say "not me!" You're a techie at heart, and can set up & produce your own in-house videos! Well, as a professional videographer, I'm here to tell you that...well...it can be done! What, you're surprised I said that? Well, it's true, it can be done. In certain circumstances, we believe that it's better for you to do it yourself rather than have a professional on your regular payroll. When you're looking for something regularly scheduled, reoccurring and immediate, it may be more cost effective to purchase the right equipment, train your staff and do it yourself! But that doesn't mean doing it alone the entire way. Sometimes you really do need the beat of both worlds. What does that mean? Well, perhaps you are capable of hitting "record" or even clipping on a lapel mic yourself, but do you really know the best settings for your camera or the best way to capture the available lighting? Hiring a production crew to walk you through purchasing and setup will save you on many hassles down the road! You can even hire a professional to train your employees on how to trouble shoot, change shots and even do basic editing. This might just be the most cost effective way for you to have video available at your fingertips on a regular basis. Places like churches, temples, non-profits, education facilities, etc. may have a regular need for video, but not a budget to accommodate a weekly crew. So consider what your needs are and if a consultation with a professional videographer might just help you get your DIY project off to a better start! Darcie King E Video Productions http://www.evideoproductions.net darcie@evideoproductions.net (609) 242-3760 Facebook: EVideoProductions Twitter: @evpDarcie

Kinetic Type

We are getting lot of request for Kinetic Type videos, but they come with all sorts of names and strange descriptions. Kinetic Type is a graphics based video where words on the screen are animated in a way that they are choreographed to a voice-over and/or music. Not everything the voice-over says is on the screen - just key words to get the point across. It can be mixed with traditional graphics and live-action video. Kinetic Type videos are a great way to convey an abstract concept or jazz up a (sorry, I have to say it) boring subject. This type of video, especially with just graphics & production music, are much more affordable than most people think! Compared to a 3-day shoot with professional voice-over, a simple Kinetic Type video is less than a third the cost! As a matter of fact, our monthly video division - 12 Months of Video - has a new package that includes TWELVE quick videos that can feature Kinetic Type for only $75 per month! Here are a couple examples of Kinetic Type videos to get your creative juices flowing! Darcie King E Video Productions darcie@evideoproductions.net (609) 242-3760 Darcie is available for speaking engagements and would love to write articles on Video Marketing for your publications! Please contact her today!

Video - 3 ways

I admit it, I'm a Food Network junkie. Doesn't it seem that every aspiring chef has to make something "3 ways"? Shrimp Three Ways. Potatoes Three Ways. Rocky Mountain Oysters Three Ways. Ok. I'll stop there.

When thinking about how you can use Video in the Trade Show, Expo & Conference industry, "3 ways" just seemed to work. So, for your dining pleasure this evening, let me tell you about our menu.

Appetizer - Marinated Pre-Event Marketing

This delicious dish is flavored with a combination of planning and design prior to being carefully crafted months before the show. The video element can include interviews with key personnel, dynamic graphics and a storyline that will drive attendees, exhibitors and sponsors to your event. With a release date of 8 weeks before your event, and a reminder release at 4 and 2 weeks prior to the big day, your target audience will be sure to understand all of the key benefits of attending your conference, trade show or expo!

Main Course - Display Video Du Jour

The video of the day is the centerpiece of your event or trade show booth! Whether you are the organizer planning the big key note presentation or a sponsor looking to jazz up your booth, this video will be the highlight of your customer's experience with you. Honor a key person, educate the consumer or tell your company's story with dynamic graphics, interviews, professional voice-over and more. 

Dessert - Highlights Flambé

After the event, be sure to dazzle attendees with this hot dish - complete with testimonials, highlights from the event and all of the excitement from the day! This will not only keep your organization in the front of your customer's mind, but will also encourage other potential customers to come out for your next big event. A highlight video is a key component of a successful video marketing campaign. Re-purpose this video next year as your appetizer & use it for Pre-Event Marketing!

Darcie King
E Video Productions
www.evideoproductions.net
darcie@evideoproductions.net
@evpdarcie
Facebook - evideoproductions
YouTube - evideopr

Travel & Tourism - Marketing With Emotion

The travel & tourism industry is unique. You have two main hurdles to overcome when marketing your location or service. First, you have to convince people that they need to get away, take a break or have more fun. Second, you need to convince them that above all other potential get-aways, YOURS is the best. Whether you appeal to a local audience looking for a quick trip, or aim for those looking for the ultimate in luxury regardless of price, you need to appeal to emotion. A flow chart detailing your benefits vs. the negatives of your competition might not sweep someone off their feet and convince them to leave their every-day life and spend thousands of dollars on "relaxing."

Video offers a unique way to market a unique industry. Through video, you can immerse someone IN your experience...for two or three minutes, they are there on the island with you, enjoying the sun, the waves and they can almost even taste the cocktails. Videos offers them an opportunity to tour your facility or get an insider's view on what they can expect. Through video, you can even introduce them to the key employees they may meet during their trip, allowing for a more personal experience and a feeling of familiarity once they arrive on your property. Happy guests can also talk to future guests through video...a video testimonial allows the viewer to get a better sense of emotion than just reading a testimonial.

Whether you are a luxury hotel, a premier resort, an affordable motel, an amusement park, a zoo or aquarium, a hot night club, a unique experience (such as Medieval Times or somewhere you can swim with dolphins), or any number of other travel destinations, video marketing can help you reach an audience that may not even know that they need you!

Turn Off The Dark, but leave the video!

If you have not seen Spiderman: Turn Off The Dark on Broadway yet, what are you waiting for? For a life-long Broadway fan that has seen many shows over the years, I must say this was one of the most unique! It took traditional Broadway and pumped it up with U2's pounding music, amazing acrobatics, and of course, what caught my eye - amazingly choreographed video screens. As I watched the fabulous animations and graphics fly across the screens, I was immediately impressed by the production quality, but who would expect anything less from the Great White Way? But when I realized how the floor to ceiling screens were gliding across the floor, switching places with each other in a perfectly timed choreographed routine while the images remained in the correct order to show the full panoramic scene, I began thinking about the time and skill involved in creating this masterpiece. All this time, my 7 year old sat, mouth agape, mesmerized by his hero flying through the air, defeating the Green Goblin.

So this show has me thinking, what other ways  can we use video to enhance our every day activities? You might not be directing a show of Broadway caliber, but what about your company's annual dinner? Or perhaps, a local talent showcase? A trade show, conference or expo is a terrific opportunity to use video in unconventional ways! Your budget might not include choreographed, floor to ceiling video panels, but a creatively shot & edited video shown on a large flat screen TV might achieve the same affect for your audience. Try thinking outside the box when it comes to planning your next event. Think about how you can use video in a non-traditional way to deliver your message to your audience.

But wait, there's more!

I know you've all been to a trade show somewhere where there's a large both at the end of an aisle with a man or woman talking through what sounds like a McDonald's drive through microphone. "Wah, wah, wah, wah, when you use it this way you can, wah, wah, and then the benefits are wah, wah." It's over modulated, too close to their mouth and too loud for your sensitive ears already bombarded with tons of trade show noise. If you can get close enough, you can see how that amazing rag really does soak up a soda bottle full of water! But often times, you are stuck behind a really tall guy and can't see a thing. There must be a better way to demonstrate a product.

Yes, you finally figured it out! You can do an infomercial on TV! You get quality microphones so people can actually hear what you're saying. You get a live studio audience to "ooh and ahh" at the end of every sentence. The production studio edits together a beautiful package that is high quality and ready for TV. You sit back and wait for your return. Uh oh. You spent so much money on producing your infomercial that the only people able to see the amazing stain fighting power of your product are those suffering from insomnia at 3am. Their eyes are glazed over and they're feverishly looking for reruns of Three's Company. You think there's nothing else you can do to demonstrate your amazing product.

But wait, there's more!

There's another way to demonstrate your product directly to your target audience. A promotional video. This video can be shown at a trade show (with high quality production value shown on a top of the line HDTV), displayed on your website (fully optimized to appear on the first page of Google) or used in social media (for a truly viral experience that is as beneficial as word of mouth advertising). A product demo video can be cost effective if produced correctly and free to display. You can show the benefits, the product in use in a real situation, testimonials, and much more. For an example of a product demo, check this out:



Darcie King
E Video Productions
12 Months of Video