Do You Know What We Do Part 3 - Internal Communications

INTERNAL COMMUNICATIONS

Internal Communications can be a variety of video types. It can be a training video, a daily report, a webcast or a video honoring someone at your annual event. We produce internal videos for companies such as Astrazenica (for training purposes) & Monmouth Medical Center Southern Campus (for their annual gala). 

The sky is the limit when it comes to video production – so many possibilities and not enough room to list all the categories separately! The key is to understand our capabilities as a production company and let us know what you are looking to do for your company!

Ok, so now it’s your turn. Show us what you do! We are offering a FREE evaluation of your current TV commercials & programming, Video Marketing & Internal Communication videos. We will review anything you have already produced and give you our recommendations for fixing, repurposing or replacing.

I can't really share with you the Internal Communications videos that we do, because, well, they are used within the companies and are not meant for public viewing! If you'd like to see any samples, please make an appointment to come to our studio & we'd be glad to show you.

Darcie King

Executive Producer

E Video Productions, LLC

www.evideoproductions.net

darcie@evideoproductions.net

(732) 349-4762

Making Unused Time Work For You

If you can't join us, beat us....Well, not really. But I'm hoping this blog post will inspire you to come up with a marketing idea for your company, though!

How can you utilize unused time, space, product, etc? How can you develop that time, space or product into a money generator for your company?

We have come up with a great way to utilize our downtime to generate exposure in the community and make a small profit. 

Every quarter, we offer an Open Studio event - a time when we schedule ourselves to be in the office/studio for the day, keep the equipment at the ready, and invite people in to record short videos for their website & social media. For a minimal investment, they can start to build their video marketing portfolio. While at first glance, you see us offering crazy low prices for something that typically draws a much higher price tag, but take a closer look at how this actually benefits us, not just customers that are walking away with almost free video.

1. We pick a day that we don't have other shoots scheduled, where we are in the office working on editing, marketing, etc. If someone comes in to do an Open Studio video, we benefit by making a few bucks and get a distraction from our day-to-day routine. We are making the absolute best use of our time on these days.

2. Offering a great deal like this allows us to approach people in a way that is a benefit for them, not a sales pitch for us. We are able to reach out through multiple social media networks, networking events and emails in a way that comes across much more approachable. We get mixed reacions - a few that don't want to be 'sold to,' a few that are interested in our Open Studio and a few that want to discuss full-scale video projects. By offering a low cost service, we actually have an easier time selling higher cost services.

3. (This is my favorite part). Video breeds more video. This goes two fold. A - the client that loves their video that they did at our Open Studio often comes back for future Open Studios or larger scale projects. Once you start video marketing, you start to see the endless possibilities. B - most of these videos are posted on Facebook, YouTube & other social networking sites...furthering our reach as a video producer. The more videos we have out there, the more people see our work and the more people turn to us for their video needs.

Now, the purpose of this post is not to convince you to come to our Open Studio (even though I think you'd really benefit from it!); it is to inspire you to come up with a way to use your unused time, space & product to benefit your company. No matter what you do, there is some way you can apply these concepts to make more money, book more appointments and get more exposure!

Darcie King
owner, E Video Productions
darcie@evideoproductions.net
Facebook - /evideoproductions
Twitter - @evpDarcie
YouTube - evideopr
LinkedIn - evideonj

Reflections & Spotlights

Wow. What a crazy few weeks it has been at the Jersey Shore! For those of you that follow us on Facebook, you have learned that we were pretty much in the heart of Hurricane (ok, post-tropical cyclone) Sandy. We were very blessed and did not sustain any damage to our home or office, but it has been a very trying time in our town, county & up and down the shore! So many friends, clients & associates displaced. So many beloved places destroyed. If you are not local to this area, look at the pictures & videos online of Seaside Heights and Long Beach Island...we are right between the two about a mile inland. Then look at the Mantoloking Bridge - my parents are about a mile from there. This didn't hit too close to home. It hit home.

But being "Jersey Strong" has its benefits! It has been so heartwarming over the past few weeks seeing how neighbors and strangers are helping each other out! People who don't have much to give are giving what they can to help. While I've known too many people that lost their homes, I know even more people that were blessed by the kindness of others through this trying time. It's surreal watching Red Cross trucks drive through our neighborhoods. Some families and businesses are still picking up the pieces, and will continue to do so for quite some time. But the best thing the rest of us can do is to move forward and work extra hard to bring normalcy back to the Jersey Shore!

So here I am, reflecting for a moment and now moving forward with our Spotlight. Our Spotlight Success Series was created out of the needs of many of our clients! While we customize every package to fit the exact needs of the business and their intended audience, we found that many clients would prefer to choose a set package. What is a Spotlight Success Video? It puts YOUR COMPANY in the spotlight! Every business has a story - it is important to tell your story to your potential customers, and what better way to do it than through a video! We are able to tell your story through interviews, scripting, on-location shooting, in-studio shooting and/or customized graphics. You can use this video in all of your marketing: Social Media, Website, Waiting Area, Trade Shows & DVD mailers! While we still offer customized packages, a basic Spotlight Success Series video starts at $2600. If you were affected by Hurricane Sandy, we are offering a discount for the Spotlight Success Series through the end of the year. If you book with a 50% deposit by 12/31/12, you will receive 25% off your video. What better way to show the world that you are JERSEY STRONG than by capturing your story on video!?

Darcie King
E Video Productions
www.evideoproductions.net
darcie@evideoproductions.net
Facebook: EVideoProductions
YouTube: Evideopr
Twitter: @evpDarcie

5 Strategies for Video Socialization

When you create a flyer, do you post it on your door and wait for people to find it? Or do you get out there, pass them around, give them out at networking events, ask other businesses to display them for you? If you wouldn't wait for people to find your flyer on your office door, why would you post a video on your website & wait for people to find it? You need to get it out there, pass it around, show it to your networking groups, ask other businesses to display it....all VIRTUALLY and ONLINE! These five tips will help you socialize your videos without having to leave your desk!

1. Upload, upload, upload. Do not upload once and hope that source will carry you through to virtual fame. If you use a private video host, you can still upload to YouTube! Don't just post a link to your YouTube video on Facebook, upload your video there too. There are many advantages to uploading your video to multiple platforms. First of all, you're reaching a different audience in each place. Someone might subscribe to your YouTube channel that doesn't get your newsletter or "like" your Facebook page. There are other pages also that allow you to post video to specific audiences.

2. Take advantage of each services unique features. In YouTube, for example, you can add neat features such as an overlay, mobile capabilities, and more. In Facebook, you can tag anyone that might have something to do with your video, alerting them AND their friends to the presence of your video. Check into unique services offered by each site that hosts your video.

3.  Tell everyone you know about this amazing video! Tweet about it on every account you manage. Start a discussion about it in your Linked-In groups. Ask for reviews on Facebook. Show it on your blog. Feature it in your e-newsletter. Get it out there!

4.  Choose your (key) words wisely. If you are a financial planner, words like "finance, money, planning" are over used. Try searching for them and see how many results come up! Get as specific as you can. Think about what people might be searching for that would need your services. Could someone searching for colleges possible need the expertise of a financial planner? Don't cheat & use competitor's names (this will get you taken OUT of search results), but think outside of the box when coming up with Key Words. And most definitely - USE THEM! Most video upload sites allow key words. Don't skip this step! It is how your videos are found.

5. Make your video sharable. Make it easy for people to share your video. Don't lock any features or restrict the video in any way that makes it difficult for people to spread the word. Remember, this is FREE ADVERTISING! The more people that like, favorite, share, comment, etc. on your video, the better chance that others will find IT and thus YOU.

Darcie King
E Video Productions
http://www.evideoproductions.net
http://www.youtube.com/evideopr
http://www.facebook.com/evideoproductions
http://www.twitter.com/evpDarcie