Video - 3 ways

I admit it, I'm a Food Network junkie. Doesn't it seem that every aspiring chef has to make something "3 ways"? Shrimp Three Ways. Potatoes Three Ways. Rocky Mountain Oysters Three Ways. Ok. I'll stop there.

When thinking about how you can use Video in the Trade Show, Expo & Conference industry, "3 ways" just seemed to work. So, for your dining pleasure this evening, let me tell you about our menu.

Appetizer - Marinated Pre-Event Marketing

This delicious dish is flavored with a combination of planning and design prior to being carefully crafted months before the show. The video element can include interviews with key personnel, dynamic graphics and a storyline that will drive attendees, exhibitors and sponsors to your event. With a release date of 8 weeks before your event, and a reminder release at 4 and 2 weeks prior to the big day, your target audience will be sure to understand all of the key benefits of attending your conference, trade show or expo!

Main Course - Display Video Du Jour

The video of the day is the centerpiece of your event or trade show booth! Whether you are the organizer planning the big key note presentation or a sponsor looking to jazz up your booth, this video will be the highlight of your customer's experience with you. Honor a key person, educate the consumer or tell your company's story with dynamic graphics, interviews, professional voice-over and more. 

Dessert - Highlights Flambé

After the event, be sure to dazzle attendees with this hot dish - complete with testimonials, highlights from the event and all of the excitement from the day! This will not only keep your organization in the front of your customer's mind, but will also encourage other potential customers to come out for your next big event. A highlight video is a key component of a successful video marketing campaign. Re-purpose this video next year as your appetizer & use it for Pre-Event Marketing!

Darcie King
E Video Productions
www.evideoproductions.net
darcie@evideoproductions.net
@evpdarcie
Facebook - evideoproductions
YouTube - evideopr

Turn Off The Dark, but leave the video!

If you have not seen Spiderman: Turn Off The Dark on Broadway yet, what are you waiting for? For a life-long Broadway fan that has seen many shows over the years, I must say this was one of the most unique! It took traditional Broadway and pumped it up with U2's pounding music, amazing acrobatics, and of course, what caught my eye - amazingly choreographed video screens. As I watched the fabulous animations and graphics fly across the screens, I was immediately impressed by the production quality, but who would expect anything less from the Great White Way? But when I realized how the floor to ceiling screens were gliding across the floor, switching places with each other in a perfectly timed choreographed routine while the images remained in the correct order to show the full panoramic scene, I began thinking about the time and skill involved in creating this masterpiece. All this time, my 7 year old sat, mouth agape, mesmerized by his hero flying through the air, defeating the Green Goblin.

So this show has me thinking, what other ways  can we use video to enhance our every day activities? You might not be directing a show of Broadway caliber, but what about your company's annual dinner? Or perhaps, a local talent showcase? A trade show, conference or expo is a terrific opportunity to use video in unconventional ways! Your budget might not include choreographed, floor to ceiling video panels, but a creatively shot & edited video shown on a large flat screen TV might achieve the same affect for your audience. Try thinking outside the box when it comes to planning your next event. Think about how you can use video in a non-traditional way to deliver your message to your audience.

But wait, there's more!

I know you've all been to a trade show somewhere where there's a large both at the end of an aisle with a man or woman talking through what sounds like a McDonald's drive through microphone. "Wah, wah, wah, wah, when you use it this way you can, wah, wah, and then the benefits are wah, wah." It's over modulated, too close to their mouth and too loud for your sensitive ears already bombarded with tons of trade show noise. If you can get close enough, you can see how that amazing rag really does soak up a soda bottle full of water! But often times, you are stuck behind a really tall guy and can't see a thing. There must be a better way to demonstrate a product.

Yes, you finally figured it out! You can do an infomercial on TV! You get quality microphones so people can actually hear what you're saying. You get a live studio audience to "ooh and ahh" at the end of every sentence. The production studio edits together a beautiful package that is high quality and ready for TV. You sit back and wait for your return. Uh oh. You spent so much money on producing your infomercial that the only people able to see the amazing stain fighting power of your product are those suffering from insomnia at 3am. Their eyes are glazed over and they're feverishly looking for reruns of Three's Company. You think there's nothing else you can do to demonstrate your amazing product.

But wait, there's more!

There's another way to demonstrate your product directly to your target audience. A promotional video. This video can be shown at a trade show (with high quality production value shown on a top of the line HDTV), displayed on your website (fully optimized to appear on the first page of Google) or used in social media (for a truly viral experience that is as beneficial as word of mouth advertising). A product demo video can be cost effective if produced correctly and free to display. You can show the benefits, the product in use in a real situation, testimonials, and much more. For an example of a product demo, check this out:



Darcie King
E Video Productions
12 Months of Video