What makes you FASCINATING?

If you're a business owner or marketer, by now you probably know you need a USP - unique selling point. This USP helps differentiate you from your competitors. That's almost as boring as the 4 P's of Marketing. That and a bag of chips will get you a bag of chips.

In today's marketplace, you need something more. Traditional marketing terms won't help you grab hold of a target audience that is also the target of about 1000 other marketing messages in a single minute. You need to focus on what makes you FASCINATING! Fascinating is a neat word, isn't it? It brings to mind images that just amaze you. Isn't that how you want people to think of your company? You want them to be totally blown over & amazed by what you are offering them. How can you figure out what makes you fascinating? Well, what are you most passionate about? When you start small talk with someone, and your company or organization enters into the conversation, what do you typically end up talking about? THAT'S IT! That's what makes you fascinating!

A video is key in showing just how fascinating you are. Through video, you can tell & show the true fascination, as well as engage your potential clients through emotion. Video reaches more senses than most other forms of marketing! They can hear how fascinating you are, see how fascinating you are and feel how fascinating you are. They can even hear from others just how fascinating you really are (through testimonials). Don't just consider your USP. Consider what makes you fascinating.

What makes Grace Initiatives fascinating? Watch the video below:


Darcie King
darcie@evideoproductions.net
EVideoProductions.net
12MonthsofVideo.com
@evpDarcie