Attract. Convert. Retain. 3 Videos You Need In Your Portfolio

Attract. Convert. Retain.

3 Videos You Need In Your Portfolio

1. High-Impact Attention Grabber – 30-60 seconds

2. Company Overview – 3-5 minutes

3. Customer Welcome Video – 1-3 minutes

Many of our clients come to us with a specific need in mind, but there are still plenty of customers that know they need video, but aren’t sure of exactly what their need is.  We have consulted numerous clients through the years on the best videos for their business, and while each company’s specific needs may vary, we have found three videos that are successful across the board. The individual content varies by industry & specific client needs, but this list can give you an idea of where you as a company should begin your Video Marketing journey.

The first video we recommend is a 30 to 60 second Attention Grabber. There are many terms for this “High-Impact” “Sizzle Reel” “Promo” “Demo” – whichever term you choose, this is a short, fast-paced overview video consisting primarily of high-energy music and dynamic graphics. Take your elevator pitch, add some rockin’ music and voila – your first marketing video. Of course, there are many keys to making a successful attention grabbing video that will depend on the intended usage, expected viewer response and target audience, but those can all be determined in your pre-production meeting. For now, just deciding to do one of these videos is your first step. Jot down some bullet points that you feel are necessary to get across in this quick introductory video.

The second video we recommend is a 3-5 minute CompanyOverview. This video is one of our favorites – it’s where we get to meet you & your team & watch you in action! Typically, we love to interview the owner or key personnel on your staff and shoot b-roll around your facility. If you don’t have an exciting facility or office, that’s OK! We can always use stock footage or graphics to fill the screen. There is also an awesome opportunity here for customer testimonials. The first thing you need to ask yourself when selecting this type of video is “what sets us apart from the competition?”

The final video that is important in an emerging video marketing portfolio is a Customer Welcome Video. Now that you’ve attracted attention, converted that lead into a sale, how do you ensure they have the best experience with your company possible? A Welcome Video can let them know what to expect in the early stages of working with you and can introduce them to the key people or processes that they need to know. While this video is not aimed at attracting new business, RETAINING customers is key to marketing success! When approaching a Customer Welcome Video, consider the main questions a new customer may have and aim at answering them quickly and concisely.

You don’t have to stick to these three videos when you begin building your portfolio. What other ideas do you think are important to have to Attract, Convert & Retain customers?

Darcie King

Executive Producer

E Video Productions, LLC

Social Media: Videos on the Rise

First off, what is Social Media?

It can be defined as websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts.

With that in mind, how many people and businesses that you know use social media? I know for a fact it is more than the number of fingers and toes combined. What better way to have conversations with your customers and get your point across with not only pictures but with video as well? And that’s what a lot of businesses have started to do.

By posting videos to your social media you build relationships, get in touch with the world and find a greater reach for your business. Here are some statistics of how video works in social media:

·      More than 100 hours of video are uploaded to YouTube each minute.

·      Video is the fastest-growing ad format, with spending rising 41.4% this year and an anticipated 40% again next year.

·      Video ad sharing has increased 50x since 2006.

·      72.1 million US smart phone users watched video on their devices at least monthly in 2013. This is expected to rise to 86.8 million, more than ¼ of US population, in 2014.
Click here for more Statistic Information 

Your customers can be reached worldwide with just one uploaded video. Social media gives you the tools to upload, share or retweet  to show other people in different countries what is going happening at your company. This is why I believe video is the best social media tool for any business out there. People are more apt to look and see what a video has in store than to click on a link to a website. Often people would rather watch a short video to get to know you and your team, than read a long “who are we” page.

As many social media users know, what you post can end up in another country in a matter of hours, even minutes. We might not know what a certain business has to offer until someone shares it on Facebook.  A video that may have been created for another purpose continues to drive up the ROI through social media sharing. It is important for businesses to stay on top of current trends in social media – and right now, video is the one to watch. 

Patricia A. Hilton

Marketing Assistant

patty@evideoproductions.net

Why You Should Use Video

There’s no doubt -- we live in a digital age. We live in a world dominated by the social spheres of Facebook, Twitter, YouTube, and more. Businesses all over the world now use these social media programs to advertise themselves and reach a wider audience.

For instance, YouTube reports that it receives over 1 billion unique visitors every month, and 4 billion views every day. Furthermore, Google, the most popular search engine globally, owns YouTube, which is the most popular video streaming site in the world and the second most popular search engine.

Check out the video below, which was put together by the EVP team. Pay attention to the way images are used throughout the video to better portray what the narrator is speaking about. It'll help illustrate the points I make further along.

Why the popularity of video media? It’s simple, really. Video can work for you in ways that other media cannot. Video can grab attention quickly, and it’s engaging if done right. It's not difficult to see how even simple animations that pop can connect to your audience much easier than a wall of text. It's not intimidating, it's not as time-consuming, and it's exciting.

A well done video also increases your perceived credibility to your consumers. It can make you appear to have more authority in your particular market: video on your site says “I mean business.” More than that though, it creates a particular bond with your audience. By seeing your facial expressions or hearing the nuances in your speech, viewers are able to recognize emotion easier, which gets your message across faster and cultivates a very human connection. This builds trust. By integrating your video into social media (Facebook, YouTube, et cetera), you also allow for feedback on how you can improve. 

A web page is a lot more likely to show up on the first page of a Google search if it has a video on it. Emails that contain the word “video” are more likely to be opened. It's also very cost-effective since, it is compartmentalized -- it stays online indeterminately and can be embedded across websites easily.

Still not convinced? It’s no accident that social media giant Twitter created their own video app, Vine. The same can be said for photo-sharing app Instagram deciding to incorporate video as well. Video makes your website or profile “sticky,” meaning that it grabs people and retains their attention longer than a picture or text. Studies have shown that people really only register about 20% of text on a webpage, while merely skimming the rest.

Data shows that readers fail to stay focused -- they have limited attention spans. Many of them don’t even scroll through content. In fact, if you've made it this far, you should be proud. The goal is to prevent that “back” button from being used within the first few seconds. On the flip side, most viewers find it easier to concentrate on visual content such as video or pictures. People who are purchasing a product are much more likely to buy in after they view a video.

According to Forbes, just over 90% of marketing respondents use video content. If you’re not already, then you’re behind the competition. When coupled well with social media, you can direct massive amounts of traffic to your website, which bodes well for you and your business.

To summarize, this is why you should use video: it’s accessible and eye-catching; search engines give it priority; it’s human, professional, and cost-effective. 

Evan J. Backer
Social Media Intern
http://www.evideoproductions.net
You can find EVP on Twitter here or here!
Also check out our Facebook and YouTube.