But wait, there's more!

I know you've all been to a trade show somewhere where there's a large both at the end of an aisle with a man or woman talking through what sounds like a McDonald's drive through microphone. "Wah, wah, wah, wah, when you use it this way you can, wah, wah, and then the benefits are wah, wah." It's over modulated, too close to their mouth and too loud for your sensitive ears already bombarded with tons of trade show noise. If you can get close enough, you can see how that amazing rag really does soak up a soda bottle full of water! But often times, you are stuck behind a really tall guy and can't see a thing. There must be a better way to demonstrate a product.

Yes, you finally figured it out! You can do an infomercial on TV! You get quality microphones so people can actually hear what you're saying. You get a live studio audience to "ooh and ahh" at the end of every sentence. The production studio edits together a beautiful package that is high quality and ready for TV. You sit back and wait for your return. Uh oh. You spent so much money on producing your infomercial that the only people able to see the amazing stain fighting power of your product are those suffering from insomnia at 3am. Their eyes are glazed over and they're feverishly looking for reruns of Three's Company. You think there's nothing else you can do to demonstrate your amazing product.

But wait, there's more!

There's another way to demonstrate your product directly to your target audience. A promotional video. This video can be shown at a trade show (with high quality production value shown on a top of the line HDTV), displayed on your website (fully optimized to appear on the first page of Google) or used in social media (for a truly viral experience that is as beneficial as word of mouth advertising). A product demo video can be cost effective if produced correctly and free to display. You can show the benefits, the product in use in a real situation, testimonials, and much more. For an example of a product demo, check this out:



Darcie King
E Video Productions
12 Months of Video

Video Focus: 1 Day MBA

People often tell us they're planning a big event and want to use video, but don't know how. What is the best way to use video to generate a buzz when it comes to events, seminars, fundraisers, etc.? We feel the post-event recap/promo video is the way to go. It is the most cost effective use of video in the event industry.

We have combined a recap of the event and a promotional video for future events into one piece. It serves both purposes very well and the event planner doesn't have to pay double the price.

What should a good recap/promo video include? While we typically encourage at least two-camera coverage of any major event, we find that one-camera coverage is sufficient in this case. The camera can be mobile and capture snippets of each presenter, crowd interactions, exhibition booths if needed and even testimonials from sponsors, exhibitors and attendees. All of these elements can be woven into a brief video featuring the story (how the event came together and the plans for the future), the "what's-in-it-for-me" factor (benefits, highlights, memorable moments) and can even include details on when the next event will be or where people can go to find out about future events.