Social Media: Videos on the Rise

First off, what is Social Media?

It can be defined as websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts.

With that in mind, how many people and businesses that you know use social media? I know for a fact it is more than the number of fingers and toes combined. What better way to have conversations with your customers and get your point across with not only pictures but with video as well? And that’s what a lot of businesses have started to do.

By posting videos to your social media you build relationships, get in touch with the world and find a greater reach for your business. Here are some statistics of how video works in social media:

·      More than 100 hours of video are uploaded to YouTube each minute.

·      Video is the fastest-growing ad format, with spending rising 41.4% this year and an anticipated 40% again next year.

·      Video ad sharing has increased 50x since 2006.

·      72.1 million US smart phone users watched video on their devices at least monthly in 2013. This is expected to rise to 86.8 million, more than ¼ of US population, in 2014.
Click here for more Statistic Information 

Your customers can be reached worldwide with just one uploaded video. Social media gives you the tools to upload, share or retweet  to show other people in different countries what is going happening at your company. This is why I believe video is the best social media tool for any business out there. People are more apt to look and see what a video has in store than to click on a link to a website. Often people would rather watch a short video to get to know you and your team, than read a long “who are we” page.

As many social media users know, what you post can end up in another country in a matter of hours, even minutes. We might not know what a certain business has to offer until someone shares it on Facebook.  A video that may have been created for another purpose continues to drive up the ROI through social media sharing. It is important for businesses to stay on top of current trends in social media – and right now, video is the one to watch. 

Patricia A. Hilton

Marketing Assistant

patty@evideoproductions.net