Before the video....what you need to know.

It always amazes me how different each of our clients can be! One will come prepared with an arm-full of clippings, brochures, etc. and say "here - make a video out of this." Others will say "I want a video, but I don't know what I want in it." And then there are those that bring a completed script and direct us every step of the way to get the exact vision that is in their head. What do we prefer? All of the above!

We love the challenge of starting from nothing and we love the challenge of working with someone that knows exactly what they want, and it is our job to achieve it!

Either way, there are just a few key things that, if done prior to beginning the video, help ensure a smooth experience every time.

1. Even if you have no idea what you want in your video, take a few moments to jot down some thoughts about your company. You know your company better than anyone else, so what comes to mind when you start to talk to a potential client? What are the key ideas that you want to get across in your elevator pitch? Jot those things down. Even just 3 bullet points will help our script writers capture your vision.

2. Send us everything at once. If you are collecting info for your video - graphics, talking points, photos, etc., try to send them at once. If they come piece by piece, it is easier for one to get missed. When they come at once, and prior to starting your project, we will have everything we need in one place to ensure we don't miss a single point!

3. Talk to your project manager. Make sure they understand your vision, even if you don't think you have one! You'd be amazing at how a simple conversation with your project manager can help you clearly define your vision. Our PM's are trained to ask the right questions that help you navigate through your thoughts and ideas.

4. Define your involvement. We welcome clients to be as involved as they'd like. However, it helps us to know what to expect from you throughout the project. Will you be hands on all the way through? Would you prefer to let us do our thing & you tweak later? Or would you prefer to be completely hands off and let us take care of it all? Defining that helps our staff understand how much you would like to be contacted or notified throughout the process so that we don't infringe on your valuable time or leave you out when you'd prefer to be here.

If you are creating your own videos or working with one of your staff members to do so, following these steps will also help you in capturing your vision in every project you do!

Darcie King
Executive Producer
E Video Productions, LLC
www.EVideoProductions.net
darcie@evideoproductions.net

Do You Know What We Do Part 3 - Internal Communications

INTERNAL COMMUNICATIONS

Internal Communications can be a variety of video types. It can be a training video, a daily report, a webcast or a video honoring someone at your annual event. We produce internal videos for companies such as Astrazenica (for training purposes) & Monmouth Medical Center Southern Campus (for their annual gala). 

The sky is the limit when it comes to video production – so many possibilities and not enough room to list all the categories separately! The key is to understand our capabilities as a production company and let us know what you are looking to do for your company!

Ok, so now it’s your turn. Show us what you do! We are offering a FREE evaluation of your current TV commercials & programming, Video Marketing & Internal Communication videos. We will review anything you have already produced and give you our recommendations for fixing, repurposing or replacing.

I can't really share with you the Internal Communications videos that we do, because, well, they are used within the companies and are not meant for public viewing! If you'd like to see any samples, please make an appointment to come to our studio & we'd be glad to show you.

Darcie King

Executive Producer

E Video Productions, LLC

www.evideoproductions.net

darcie@evideoproductions.net

(732) 349-4762

Do You Know What We Do? Part 1...

So often when people ask us what we do, and we tell them "video production," we get a quizzical look and maybe a comment like “you mean weddings?” Well, yes, Wedding Videography is an important part of the video industry, but that is not the entire industry. Our business cards read “TV Commercials & Programming, Video Marketing (or our older cards read ‘internet advertising’) and Internal Communications.” But what do those words mean? In this series, we will explore each area & explain in depth what exactly it is that we do.

TV COMMERCIALS & PROGRAMMING

I think this is the easiest concept of the three to understand, yet, the most complicated of our areas of focus! TV Commercials are just that – commercials produced with the intent of airing on local cable or national network TV. TV Commercials make up a small portion of our production work. Typically a client comes to us for another type of video and decides to repurpose it as a TV commercial. Either way, TV commercials have precise specifications that we must follow, especially for length of the video, and are usually delivered directly to the cable or network station.

TV Programming is a little more abstract. This area includes documentaries, scripted TV shows and reality shows. We won a Telly award for our work on a documentary about Mantoloking NJ after Superstorm Sandy. We also produced a reality-type promotional video for the Southern Ocean County Chamber of Commerce’s Wedding Road Show in 2014. We are currently in production of a scripted TV show – Surviving Sam and in pre-production stage of a food-based reality show. We are open to any and all television program ideas, including internet TV, documentaries and good old-fashioned television scripts. Check out this teaser video for Surviving Sam….

One last piece that fits best into this category is content for the web that is purchased by the end user. Perhaps it is a series of training videos, or topics on a specific subject. If the content is on the web as a way to generate income, it is less promotional in nature and more programming.  We produce videos of this type for companies like Pangaro Global Training and BrandTwist – both selling their expertise through a series of videos.

Stay tuned next week when we will explore our work in VIDEO MARKETING!

Darcie King

Owner, E Video Productions, LLC

darcie@evideoproductions.net

www.EVideoProductions.net

(732) 349-4762

Video Spotlight: Video Marketing Solutions

We were tired of using the ol' "shoemakes' kids" excuse. (You know...the shoemaker's kids are the only ones in town without shoes.) So we finally did it - we produced our OWN marketing video! It's not easy being your own client. First of all, you know what you are capable of, so you hold yourself to a higher standard. :) Second of all, it's very easy to push your project back when a client has a tight deadline. So finally, after months (ok, years!) of working on this, it's done! Kris and I may look a little younger, but heck, look at the politician's publicity photos and we're alot closer than they are! :) This video features a combination of techniques. It incorporates graphic animations, kinetic type and interview driven voice-over by both key employees and client testimonials. It also includes screen captures to show our work in action. It primarily features on-location interview shots utilizing our mobile studio set-up. There is a shot from our studio showcasing our more dramatic black background. At just under 3 minutes in length, it's long enough to provide you with all the information you need, but short enough that it remains watchable. We'd love your feedback! Please share your comments after you view our video!