Non-profits and Video

From what I hear, the hardest thing about being a non-profit is funding! Budgets are tight but spending is a must! Non-profit managers must consider the best ways to spend the funds that come in. What will bring in the best Return On Investment? What will make the biggest impact? Studies show that 64% of traditional advertisers prefer online digital video to traditional television advertising! Not only is the cost-value much better, but the reach is much more targeted. While most non-profits have stayed away from television advertising due to the high costs involved, the current trends in online digital video allow organizations on a limited budget to delve into this more visually stimulating medium! Recently we worked with a local non-profit Grace Initiatives to produce a series of videos. In order to save on spending, they shot the videos themselves, but we were able to help them put the videos together to create compelling messages for their annual luncheon. I will let these videos speak for themselves. Their impact is greater than any words I type could possibly be.