Tips for your video tips!

One of the best ways to promote your business is to demonstrate your expertise in your subject. A person doesn't want to hire a contractor that can just get the job done...they want someone that will get the job done RIGHT...the first time! They want an EXPERT. How can you show them that you are an expert? One great way is to provide video tips throughout your website. There are a couple different ways that you can go about this. First, you can have a media page that provides numerous links to videos and articles that you have produced and written showing your knowledge on a wide range of subjects. This is great when you want to show a wide base of expertise or have potential clients that don't know exactly what service they are looking for and need to view a variety to get an idea of what you can do to help them. A second way of using video tips is to sprinkle them throughout your website where they fit best. For example, a party planner might have tips on throwing an amazing birthday part on their Birthday page, tips for a calm bride on their Wedding page and ways to ensure a fun event on their Bar/Bat Mitzvah page. By positioning yourself as an expert, you not only market yourself as the top of your field, but you ensure that your clients know you and how you can best help them. Check out this clip below from one of our clients. He is certainly an expert in his field - marketing. Here he gives you tips for creating your website. It is professionally done and complete with graphics that enhance the message.



Darcie King
E Video Productions
http://www.evideoproductions.net
darcie@evideoproductions.net
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