What is the best way to get the most value out of your video marketing? This is extremely important in today's economy where companies are looking to stretch their dollar as far as it can go! We have found that we can help clients save money by taking coverage of a single event and using it for multiple purposes. Take the Jersey Shore Wedding Association for example. JSWA hosted their first wedding show in 2011. While they did an excellent job getting the word out and attracting top notch vendors & tons of brides, they wanted to make sure they can grow as the years go by. JSWA had us cover the event for them, but not just with a single focus. Of course, they wanted to capture the reactions of brides to show how much fun and educational the show can be - how easy it is for them to plan their wedding using JSWA's extensive resources. But they also wanted to make sure the video appeals to future JSWA members and exhibitors. In order for an organization like this to grow, they must attract high quality vendors. Take a look at the two videos below so you can see how we were able to achieve two different viewpoints with the same basic footage, primarily through the use of strategic interviews.
Brides:
Vendors:
Darcie King
E Video Productions
www.EVideoProductions.net
darcie@evideoproductions.net
Facebook: evideoproductions
Twitter @evpDarcie
Youtube: evideopr
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